How to Market Landscape Lighting Business the Right Way
If you're trying to figure out how to market landscape lighting business services in a way that actually brings in high-end leads, you have to start by realizing that you aren't just selling bulbs and wires. You're selling a vibe, security, and that "wow factor" people want when they pull into their driveway at night. The good news is that landscape lighting is incredibly visual, which makes it a lot easier to market than, say, plumbing or roof repair. The bad news? If your photos look like they were taken with a potato, you're going to have a hard time convincing anyone to drop thousands of dollars on a custom system. ...